Imported Products
The Ordinary Products
The Ordinary is a globally renowned skincare brand celebrated for its highly effective, single-molecule clinical formulations and affordable pricing. Founded under the DECIEM umbrella, the brand stripped away complex marketing names, instead naming products directly after their active chemical ingredients to foster consumer transparency. FareedCenter.pk
About The Ordinary Products
Brand History & Timeline
The Ordinary was officially founded and launched in August 2016 by late entrepreneur Brandon Truaxe under its parent company, DECIEM, which itself was established in 2013
August 2016: The brand officially launches with a disruptive lineup of 27 ingredient-first products. FareedCenter.pk
December 2017: The Ordinary expands globally, officially launching major retail partnerships with platforms like Sephora. FareedCenter.pk
June 2024: The Estée Lauder Companies completes its full, multi-phase acquisition of DECIEM. FareedCenter.pk
Top Best-Selling Products
A highly popular water-based serum designed to regulate sebum production, clear congested skin, and minimize.
A supportive hydration formula that pulls moisture deeply into the skin to improve surface plumpness.
A powerful liquid exfoliant that gently removes dead skin cells to restore radiance and smooth uneven texture.
A potent, rinse-off chemical peeling mask meant for deep exfoliation, reducing blemishes, and boosting skin radiance.
Natural Moisturizing Factors + HA | FareedCenter.pk
A non-greasy cream moisturizer that uses compounds naturally found in the skin to lock in daily moisture.
The brand's clinical approach requires mindful layering to prevent skin irritation. A basic, effective regimen follows this order.
Essential Safety & Layering Rules
Because these formulations contain high percentages of raw active ingredients, users should follow a few core rules to protect their skin barrier:
Patch Test First: Always test a new serum on a small patch of skin behind your ear or inner wrist for 24 hours before applying it to your entire face.
Avoid Ingredient Clashes: Do not combine strong exfoliating direct acids (like Glycolic Acid or the AHA/BHA peel) with Retinoids or high-strength Vitamin C in the same application cycle, as this can easily lead to chemical irritation.
Sun Protection is Mandatory: Chemical exfoliants and retinoids increase your skin's sensitivity to UV rays. Always apply a reliable sunscreen the morning after using these treatments.